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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Billboard and its role in the marketing strategy of small and medium-sized enterprises
 Mikolajová, Kamila ; Průša, Přemysl (advisor)
The main objective of this work was to clarify the role billboard in the marketing strategy of small and medium-sized enterprise. The theoretical part deals with marketing and commercial communications, their mixes and process of creation. This work also analyzes the billboard as one of the types of outdoor advertising. It provides a detailed look at its advantages, disadvantages, characteristics that should be considered when choosing media. It also provides guidance on how it should look like the perfect billboard in creative, visual and verbal terms. Practical part introduces a billboard campaign of the selected company and its subsequent analysis transferred questionnaire survey, but also from an economic perspective view. Finally, the practical part also brings changes proposed billboard campaign for the selected company, as well as recommendations for starting a small business.
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